Jo Shin is a User Researcher, community builder and artist whose work explores digital technology as a medium for archiving, remembering and creating social memory of everyday life. Jo creates interactive experiences between people, places and things.
Innovation in technology has sparked some creative thinking around traditional business models and corporate values. In the 20th century consumers were groomed to do just that: consume. Today, connectivity and a greater number of competitors mean the scales are increasingly tipping in favor of consumers: consumers are now doing the grooming.