PuSh Festival

Captivating international performing arts and beautiful responsive emails

Vancouver’s signature winter performing arts festival has a reputation as being “the cultural equivalent to cliff-diving” (Globe and Mail), it was time for the 12th edition of the PuSh Festival to look the part too. Building on from older email designs (since 2013), the Festival’s new look had to carry the organization’s reputation for being cutting-edge, bold and high quality.

To ensure the Festival’s reputation was expressed visually and on brand, we moved the Festival to a new email provider that would support their technical needs, and produced visually stunning and functional responsive emails to communicate the Festival’s exciting news to tens of thousands of subscribers.

Client: PuSh International Performing Arts Festival


  • Graphic design
  • Content strategy