Strategic design decisions that centre people, backed by data.
Hello, I’m Jo. I'm a Design Research leader who helps design and research teams realize their value and further create happiness by design at Athlon Studio.
Trusted by designers at
My approach
Good research, beyond screens
Design research has far-reaching impacts, influencing business processes, user behaviours, and even societal change. My systems-thinking approach—grounded in service design and ethnographic research—forms the foundation for design solutions past the screen.
Grow individuals, bloom teams
It takes a village to build a product. Nurturing individual employee development fosters strong, cohesive teams. By supporting personal growth and craft expertise, we cultivate thriving creative teams capable of tackling complex challenges together.
Cultivate belonging, remotely
Belonging fulfills our fundamental human need to connect with others. When we feel we belong, we're empowered to explore creative problems safely. Keeping this connection is key to scaling teams in an increasingly remote world. I implement operational strategies to keep teams connected and creative, whether in-person, hybrid, or remote.
Portfolio
A select portfolio of projects I’ve worked on. There’s more where that came from. View all portfolio items →
Feature case studies
Other Homes is an ongoing body of research by the Everyday Design Studio (EDS) that explores unconventional living environments.
Blog
I’ll occasionally share blog posts and news about my research and community work. View all blog articles →
“Design used to be the seasoning you’d sprinkle on for taste; now it’s the flour you need at the start of the recipe.”
– John Maeda, VP of Design and AI at Microsoft
